Setting the groundwork for a proper presence
Capstone Audiovisual Group is the sister company to the successful DemNET Technologies, a premier high-end technology integrator, providing complete design, engineering and implementation.
DemNET approached me to help define an initial brandmark that would represent an offshoot that focused on their highest-end work: Capstone. It needed to command presence, invoke professionalism, and speak to their audience with authority.
Embody the badge
Chris, the owner of Capstone, requested a proper emblem to invoke the desired emotion and stand the test of time – with some modern approaches.
Letting gold speak
Gold is a universal sign of wealth, and is naturally a rich, warm color. Combined with neutral, deep browns, it speaks for itself.
Flexibility for life
A desire to keep this flexible for future expansions created the need for straightforward, interchangeable icons and business unit naming.
